If you’re still writing EVERYTHING IN CAPS on your PDP images, it’s time to stop
By Oliver Bradley · March 14, 2026 · Curated by George's Blog
If you’re still writing EVERYTHING IN CAPS on your PDP images, it’s time to stop.
When people glance at content online, they don’t read letter by letter, they recognise the shape of words. This slide is from the webinar I did with Chris Perry from firstmovr yesterday on what is MOBILE-READY visual content and best practice.
One area we looked at is "CAPITALIZATION" IT'S DONE TO DEATH.
Why stop using CAPS?
Sentence case gives each word a distinctive outline (ascenders, descenders, varied heights), so the brain can process whole words in one hit.
ALL CAPS flattens every word into a boring rectangle, removing those visual cues and forcing the eye to work harder.
Multiple studies on legibility and wayfinding show that ALL CAPS text is measurably slower to read than lowercase, or sentence case, often around 20% slower for short phrases.
That might not sound like much, but on a fast‑moving digital shelf, in a tiny mobile screen, your brand cannot afford that friction.
You will get missed.
Skipped.
Every extra millisecond increases the chance the shopper scrolls past your content and clicks a competitor.
So for ecommerce images, hero image, PDP Carousel image with claims:
use sentence case for primary copy, as it will be viewed ON MOBILE.
Reserve CAPS for very short elements (1–2 words) where you truly need emphasis.
For brands whose upstream packaging EVERYTHING IS IN CAPS...time to rethink the friction you have on your visuals - it is a massive handicap and digitally native brands are eating your lunch on Amazon and TikTok as they pivot and learn without crazy long internal discussions.
If you want glanceable, high‑converting content, designing for how people actually read beats SHOUTING AT THEM IN CAPS every time.
RHINO AI from Neem tests for CAPS
and scores CAPS lower on glance readability.
The shopper always comes first.
They won't slow down for your brand; they will simply skip past you.