CTR dying PPC budget bleeding Everyone blamed the ads I pulled Brand Analytics o
By Steven Pope · March 12, 2026 · Curated by George's Blog
CTR dying
PPC budget bleeding
Everyone blamed the ads
I pulled Brand Analytics on this client and found the real problem in under ten minutes
Their CTR on top keywords was 0.3 percent
The campaign was fine
The main image was the problem
Fixed the image
CTR tripled
Sales followed
Search Catalog Performance inside Brand Analytics shows you exactly where your
listing loses shoppers
Impressions
Clicks
Add to cart
Purchases
The full IAP funnel in one report
Go to Brand Analytics, Search Analytics
then Search Catalog Performance
Filter by ASIN set your reporting range
download the sheet and track it week over week
Inside Campaign Manager, customize your columns and add CTR
Conversion rate gets all the attention
CTR is where the funnel breaks first
Fix what shoppers see before spending another dollar on ads