Brand: TikTok Shop doesn’t work for us. We’ve been sending 20 samples a month, a
By Brandon Fishman · March 11, 2026 · Curated by George's Blog
Brand: TikTok Shop doesn’t work for us. We’ve been sending 20 samples a month, and haven't seen any results!
Me: With 20 samples a month? That’s your problem.
Brand: Well we just wanted to test it before going all in.
Me: I get that. But TikTok isn't a channel you can test with 20 samples. You're not giving it enough surface area to work.
Brand: So what? We just throw money at it and hope?
Me: No, you send 300 to 500 samples a month, get a 60-70% video return rate, find the 5 best videos out of 100, and put real ad spend behind those.
Brand: But that's a massive investment with no guaranteed return.
Me: It is. But, about 60% of people who watch your product on TikTok don't buy on TikTok. They go to Amazon and search your brand.
Brand: Then what's the point of TikTok Shop at all?
Me: Because those branded Amazon searches are worth a fortune. We track it with SQP data weekly. When a brand goes viral on TikTok, their Amazon search volume explodes within days.
Brand: Why didn't our previous agency tell us any of this.
Me: Because most agencies only manage one platform. They have no idea what's happening on the other side.
♻️ Repost if your brand needs to hear this.
Prime Team Agency manages Amazon and TikTok Shop under one roof. That's the only way to see the full picture. 🔗 Link on my profile.