Your Amazon agency hasn't asked about your business goals in 18 months. Not beca
By Adam Weiler · March 11, 2026 · Curated by George's Blog
Your Amazon agency hasn't asked about your business goals in 18 months.
Not because they don't care.
Because updating your goals creates work they'd rather avoid.
Here's the ugly truth: When your account manager asks "What are your growth targets for next year?" — they know what comes next.
Forecasting. Strategy updates. New proposals. Crystal ball work that takes real effort.
So they don't ask.
They keep running the same campaigns. Optimizing the same keywords. Billing the same hours.
Meanwhile, your business evolves. Your priorities shift. Your competition moves.
And your agency stays stuck in 2023 mode.
I just had two brands tell me they literally didn't have written business goals. Been with their agencies 4+ years. No one ever asked.
The fix is simple: Demand a quarterly business alignment call.
Not a QBR full of charts you've seen before.
A real conversation: Where are you headed? What's changed? How can we help you get there faster?
When's the last time your agency asked about your actual business goals?