Stop choosing between reach and control on Amazon ads. Most advertisers think it
By Elizabeth Greene · March 7, 2026 · Curated by George's Blog
Stop choosing between reach and control on Amazon ads.
Most advertisers think it's a tradeoff..
broad match for discovery, exact match for efficiency.
But there's a smarter middle ground.
Using +Bluetooth +Wireless means both words MUST appear in the search..
but "headphones" can be swapped out for synonyms like "earbuds" or "in-ear."
You get the discovery benefits of broad match with the precision of exact.
This modified broad match approach lets Amazon's algorithm do its thing while keeping your core intent locked in.
More relevant impressions, less wasted spend.
Pro tip: Pull your best-performing search terms from your Sponsored Product reports and use them to seed these campaigns.
You're not starting blind..
you're building on what already works.
What's your go-to match type strategy?
Drop it below ↓