A brand came to us after their agency had run Valentine's Day PPC the same way t
By George Barnett Reid 👀 · March 7, 2026 · Curated by George's Blog
A brand came to us after their agency had run Valentine's Day PPC the same way they ran every other week. Generic budget, no keyword prioritisation, no urgency logic.
Holiday buyers aren't browsing. They're solving a problem with a deadline. Every wasted impression is a conversion that went to someone else.
The agency wasn't incompetent. They were just spread thin across too many accounts to care about the nuance.
After we placed a senior manager in-house, the next seasonal window looked completely different. Hero SKUs ring-fenced. High-intent keywords above 10% CVR fully funded. Underperforming search terms cut within hours of going live, not at the end-of-month review.
The difference isn't access to better tactics. The tactics are well-known. The difference is someone who's accountable to your brand specifically, with enough experience to execute fast.
Four rounds of vetting. Four-plus years of hands-on Amazon Ads experience. $2,600–$6,000 a month all-in.
If you're looking for your next senior hire, DM me.
#itsalwaysdayone #AmazonAdvertising #EcommerceHiring