Ask your Amazon team this question at least every quarter. Did our activity impr
By Ant Finch · March 5, 2026 · Curated by George's Blog
Ask your Amazon team this question at least every quarter.
Did our activity improve the P&L or make it worse?
Don't ask did we grow or how did the promo perform.
Instead ask these questions.
Did cash improve?
Did % contribution improve?
Did daily rate of sale hold post activity?
If the answer is no, you need to change your strategy immediately.
Activity without P&L improvement is just noise.
How often do you review whether your promos made mone𝘺?
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