The Amazon services market is currently a crowded theater where everyone is shou
By Chris McCabe · March 5, 2026 · Curated by George's Blog
The Amazon services market is currently a crowded theater where everyone is shouting that they’re a doctor, but nobody has a medical degree.
We’re seeing a plague of what I call "the accidental experts." Individuals whose entire "consultancy" is built on the back of one lucky appeal they shared with a friend in 2021, after it worked once for them.
Today, they’ve rebranded that one-hit-wonder into "decades of experience" and "thousands of wins." Reviews don't matter much, since most of them appear to be left by friendlies.
We’ve been in these trenches for 11 years. We know the reputable names. Yet, overnight, "agencies" are appearing with more five-star reviews than a Michelin-starred restaurant in Bangkok.
If a firm has five thousand "verified" testimonials but didn't exist during the last Prime Day, be suspicious and ask real questions.
They’re looking for enough dupe case sellers to fill the coffers before Amazon understands that all the appeals will look, and sound, the same.
Once Amazon spots the generic content, they stop reading.
Here is the truth "the gurus" won’t tell you:
Once you submit incomplete, or inconsistent documents or subpar appeals to the Performance Team, you’ve handed Amazon a permanent reason to ignore every future communication from you.
Why spend time on the appeal, if they know they won't reinstate?
You’ve poisoned the well.
Amazon has a long memory, and "my consultant told me to do it" is not a valid defense in the eyes of policy team enforcement.
If someone is promising you a "sure thing" or claiming they have a "secret back channel" to a buddy inside Amazon, run.
We’ve seen how this ends. We’ve watched "consultants" get caught with their hands in the cookie jar, and when their ruse crashes, they don't go down alone. They get client accounts to fall right alongside them.
Your brand is your legacy, not a hobby. You wouldn't hire a pilot who only "helped a friend land a plane once," so why hand your Seller Central keys to a stranger with a shiny ad and a "guarantee" of...what exactly?
If they can’t explain the nuance of Amazon policy (not policy from five years ago) keep them far away from your appeals.
Don't let a "cheap" fix become the final chapter of your Amazon story.