Grocery prices are at an all-time high. Your target customer is clipping coupons

By Brandon Fishman · March 5, 2026 · Curated by George's Blog

Grocery prices are at an all-time high. Your target customer is clipping coupons.

And you're about to ask them to spend $40 on your product.

The average American is doing math at the grocery store right now.

Coffee and tea up 18.3%

Ground beef up 17.2%

They're choosing between the name brand and the store brand.

When people are stressed at the grocery store, they pull back everywhere else.

If your Amazon conversion rates are down and you can't figure out why. This is part of the answer.

Consumer wallets are stretched. And the tariffs aren't going to help.

Most Amazon products have some component sourced from China. Price increases are coming across practically every category.

This is just your reminder that Amazon doesn't exist in a vacuum. Your customer has a grocery bill, a gas bill, and a rent bill.

Are you seeing this hit your sales numbers? Drop it in the comments. Would love to hear what you're experiencing on the ground.

♻️ Repost if this was helpful.

🔗 Need help rethinking your Amazon strategy right now? Click the link on my profile.

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