2026 is the year of transparency: Black box is out. Glass box is in. When I inte
By Melissa Burdick · March 4, 2026 · Curated by George's Blog
2026 is the year of transparency: Black box is out. Glass box is in.
When I interviewed Mark Eamer, VP of Ad Sales for Amazon at CES, he explained more -
Black box: "Tell us your goal. Trust the system. Don’t worry about how it works."
Glass box: Automation + visibility.
AI still does the heavy lifting, but you can see, guide, and course-correct.
AI should remove the friction.
It should not remove the ownership.
The future of commerce media is intelligent systems you can actually see inside.
Excited to see where Amazon takes this in 2026. Link to watch my conversation with Mark and our other CES interviews in the comments!