Amazon seller registrations just hit a decade low. 165K new sellers in 2025 — do
By George Barnett Reid 👀 · March 2, 2026 · Curated by George's Blog
Amazon seller registrations just hit a decade low. 165K new sellers in 2025 — down 44% year-over-year.
The $5K dropshipper era is over. The brands still growing on Amazon are the ones that figured out capital allocation, compliance, and advertising sophistication — not the ones who listed a product and hoped.
That last part is where most mid-sized brands are still losing.
They're running SP, SB, and SD campaigns through an agency that manages 40 other accounts. Or a freelancer who learned the platform two years ago and hasn't touched AMC or DSP since.
The brands pulling away right now have someone who lives inside their ad account. Not someone who logs in on Tuesdays.
Platform complexity doesn't reward occasional attention. It rewards operators who understand the full stack — bid strategy, placement logic, dayparting, AMC audience builds — and adjust in real time.
We're placing Amazon PPC managers with 4+ years of hands-on experience, fully remote, for $2,600–$6,000/month. 70% less than a comparable agency.
If you're serious about Amazon in 2026, the bar just got higher. Your advertising setup should reflect that.
We're placing Amazon PPC managers now — pare.so
#itsalwaysdayone #AmazonAdvertising #AmazonPPC