Most people know me for Amazon tactics Not for this I am obsessed with health da
By Steven Pope · March 1, 2026 · Curated by George's Blog
Most people know me for Amazon tactics
Not for this
I am obsessed with health data right now
More than CTR
More than PPC
Bloodwork
TRT dialed in
Protein every meal
Weights on the calendar like client calls
Sleep treated like a KPI not a luxury
I used to think
If I just outworked everyone
The business would take care of the rest
It did not
Stress compounded
Weight piled on
Energy crashed
Family got leftovers
Team got a foggy CEO
Fixing my body
Fixed my decision making
Hard conversations got easier
Firing the wrong people got faster
Saying no to bad clients got simpler
Health became an unfair advantage
Here is the part I do not post about enough
Longevity for operators
Most founders are playing a 2 year game
On a 20 year body
They burn it for growth
Then act surprised
When the check comes due in their 40s
You are not just optimizing ROAS
You are optimizing time with your kids
Energy for one more rep at home
Not one more email
If you are a tired entrepreneur reading this
Get your labs pulled
Audit your sleep
Track your protein
Lift something heavy
Walk every day
Then watch your PnL
And your patience
Quietly improve alongside your testosterone and VO2
The market rewards sharp operators
Not exhausted martyrs
Your health
Is a business strategy
Start treating it like one