Protecting your brand has never been more critical for e-commerce sellers! With
By Kevin King · February 28, 2026 · Curated by George's Blog
Protecting your brand has never been more critical for e-commerce sellers! With the rise of AI making it easier than ever for copycats to enter the market, you need a strong "moat" around your business.
In this video, Chris shares a scary case where an inventor did everything right—spending about $400,000 on a utility patent, design patent, and trademarks—only to be hit with 152 knockoffs before her second order even arrived. The result was $444,000 in lost revenue, and her product was killed.
Sellers must start (or continue) to grow their business with brand protection in mind. Chris advises taking stock of your intellectual property and prioritizing getting protection, such as patents, trademarks, and copyrights, in place. He also emphasizes that brand defense is now a "cost of doing business".
Want to know the ultimate brand protection strategies to fight hijackers and counterfeiters? Chris will be speaking at the upcoming Ecommastery.ai event.
Join the "mind meld" of networking and learning with beginners to multi-million dollar sellers. Don't be "so alone in this business". Use coupon code MASTERY to save 20% on your ticket at Ecommastery.ai.