CHFA NOW Vancouver delivered strong, operator-level conversations this week. The
By Will Haire · February 28, 2026 · Curated by George's Blog
CHFA NOW Vancouver delivered strong, operator-level conversations this week.
The tone on the floor was optimistic, but disciplined.
Margins are front and center.
Retail expansion is happening
⤷ but with more structure, better data, and far less speculation than in prior years.
One consistent theme emerged:
→ Brands are validating demand digitally before stepping into broader retail distribution.
We’re excited about the interviews captured for our upcoming From Digital to Retail segment launching in March.
Shout out to:
Kettle & Fire
Lazy Daisy - Dawn Chapman
Goldrop - Brock Wunderlich (MIB)
NeoNaturelle
Each team is navigating the digital-to-retail transition differently.
Their insights are practical, grounded, and highly relevant for brands evaluating expansion.
Looking forward to sharing the full conversations soon!
#CHFAnow #CHFAnow2026 BellaVix