Everyday Dose is more expensive on Amazon than at Target. That should have kille
By Brandon Fishman · February 28, 2026 · Curated by George's Blog
Everyday Dose is more expensive on Amazon than at Target.
That should have killed their buy box weeks ago. But it didn't.
I want to know why. On Amazon, it's $4.21 an ounce, and on Target, it's $3.86 an ounce.
I ran VitaCup for years, Amazon's buy box algorithm would DESTROY us if we were even slightly more expensive than Target, Walmart, or any other online retailer.
We had to play by the rules. Every single time.
So why does Everyday Dose get a pass?
Amazon suppresses the buy box, kills your ads, and tanks your sales if you don't have the lowest price online.
That policy cost thousands of other sellers real money.
But apparently, it only applies to some brands.
Either enforce the rules for everyone. Or get rid of the policy entirely.
Because right now, this is selective enforcement.
♻️ If you've experienced Amazon's price-matching policies firsthand, repost this. Sellers deserve a fair playing field.
Have a brand that needs help navigating Amazon's rules? Prime Team Agency works with brands every day on exactly this. Link on my profile.