I nearly fell off my chair. A 10%+ deal support fund! I remember when promo fund
By Ant Finch · February 27, 2026 · Curated by George's Blog
I nearly fell off my chair.
A 10%+ deal support fund!
I remember when promo funding was still optional.
Now it's used to improve sales
Save a product from being CRaP'd
To support a funding request from an AVS/VM
Discount funds are now so big they can often be one of the biggest costs on the P&L.
Deal support is the easiest way to keep things moving..We all know it.
But, over time it becomes a go to response..to protect market share, smooth over tough conversations, to help achieve short-term targets.
Every time we give an inch we lose margin that there's no way of recovering.
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🚀 I help Amazon vendors increase their margins by 5-20% in 90 days