Why ROAS Refuses To Die: The retail media industry's ROAS addiction isn't a know
By Todd Hassenfelt · February 27, 2026 · Curated by George's Blog
Why ROAS Refuses To Die: The retail media industry's ROAS addiction isn't a knowledge problem — it's a collective action problem.
This is the headline in Kiri Masters' Retail Media Breakfast Club post this morning that is an interesting read. Besides her own thoughts, she highlights stats and insights from Andrew Lipsman (Media, Ads + Commerce), Path to Purchase Institute, ADOTAT's The $70 Billion Lie Retail Media Report, and Skai and Stratably State of Retail Media Study.
Worth a read and curious on people's thoughts.
https://lnkd.in/g7bhYijV