I stopped trying to be relatable on LinkedIn the day I realized my best clients
By Steven Pope · February 26, 2026 · Curated by George's Blog
I stopped trying to be relatable on LinkedIn the day I realized my best clients don’t want vanilla
they want the guy willing to say
what everyone else is thinking
and then show the data
most people post to look smart
I post to get sellers unstuck
I talk about failure
shrinking revenue
bad hires
account suspensions
divorce
because that is what real operators
are actually dealing with
you don’t build a multi eight figure agency
by pretending everything is awesome
you build it by looking at the ugly dashboard
and fixing the red numbers
one brutal decision at a time
my content strategy is simple
tell the truth
show the scars
ship daily
if that pushes away the tourists
good
it makes more room for the killers
who actually want to grow
if you are building a brand
stop polishing your image
and start publishing your reality
the market can smell fake
a mile away
it's all of US
vs
Amazon