⭐️Your website is built for SEO, your PDP for the consumer and now you have the
By Laurenlivak · February 26, 2026 · Curated by George's Blog
⭐️Your website is built for SEO, your PDP for the consumer and now you have the added element of building for the agent.
Great presentation from Paul Acito at eTail™ as he broke down how to think about agents as a part of the consumer journey.
He talked about a world where there might be a dual web in the future. One for humans and one for agents. That is an interesting concept to think about and what it says to me is, brand need to start testing and learning now because once that happens it will be hard to catch up.
Here is the shift:
⬅️From/➡️To
⬅️Discovery ➡️Selection
⬅️Browsing ➡️Agent intent