💻 One of the biggest misconceptions about Amazon is that it’s simply an eCommer
By Brandon Young · February 26, 2026 · Curated by George's Blog
💻 One of the biggest misconceptions about Amazon is that it’s simply an eCommerce platform.
In reality, Amazon is a search engine.
Customers don’t browse randomly. They search using keywords. And each keyword is its own competitive battlefield.
For example, “diaper bag” is not one market.
It breaks into sub-niches like:
Backpack diaper bags
Tote diaper bags
Travel diaper bags
Clutch style diaper bags
Each sub-niche has different demand, different best sellers, and different opportunity.
This is where sellers either reduce risk or increase it.
The sellers who win don’t just ask, “Is this category big?”
They ask:
How are current sellers getting their sales?
Which keywords drive the volume?
Where is demand non branded vs branded?
Where can I realistically compete and differentiate?
When you analyze at the keyword and sub-niche level, you can design a better product and build a more realistic launch strategy.
âť“ Question: When evaluating a new product, are you looking at keyword level demand or just overall category demand?
#AmazonSeller #AmazonFBA #EcommerceGrowth #ProductResearch #Entrepreneurship #OnlineBusiness