Driving traffic… but sales won’t move? Here’s what most brands refuse to check.
By Elizabeth Greene · February 26, 2026 · Curated by George's Blog
Driving traffic… but sales won’t move?
Here’s what most brands refuse to check.
They obsess over clicks.
They tweak bids daily.
They blame TACoS.
But they ignore Search Catalog Performance in Brand Analytics.
That’s the scoreboard.
Amazon literally shows you:
• Your conversion rate
• The category median
That median is the market standard.
And it doesn’t lie.
If you’re below it?
Your offer isn’t competitive.
Period.
Doesn’t matter how “optimized” your PPC is.
Traffic amplifies weakness.
If you’re above it?
Now you scale.
Aggressively.
Because you convert better than the market..
not just better than last week.
Stop asking:
“Why isn’t PPC working?
Start asking:
“Are we actually better than the category?”
Average brands optimize ads.
Serious brands benchmark conversion.
If your growth feels stuck, this is probably why. 🤷🏼