A brand doing $4M on Amazon handed us their account and asked why their agency's
By George Barnett Reid 👀 · February 25, 2026 · Curated by George's Blog
A brand doing $4M on Amazon handed us their account and asked why their agency's tool wasn't working. The answer was uncomfortable.
The tool was fine. The strategy underneath it was a mess.
They had 180 campaigns. No naming convention. Branded and non-branded keywords mixed in the same ad groups. Half their budget going to three hero SKUs regardless of margin. ACOS target was one number applied across every product in the catalogue.
The agency had been running it for 18 months. Monthly reports looked clean. The underlying structure was chaos.
We helped them hire a senior Amazon Ads manager through Pare. Four years hands-on experience, AMC-literate, had rebuilt accounts like this before.
Three months in: campaign count cut in half, breakeven calculated per ASIN, budget reallocated toward products with room to grow. ACOS dropped. More importantly, profit went up.
The tool didn't change. The strategy did.
That hire costs them $3,800 a month. Their agency was billing $6,500 for the privilege of running the same broken structure on autopilot.
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