3 Reasons your Auto Campaign is burning cash (and how to fix it). Most sellers l
By Michael Erickson Facchin ยท February 22, 2026 ยท Curated by George's Blog
3 Reasons your Auto Campaign is burning cash (and how to fix it).
Most sellers launch a new product, turn on an Auto Campaign, and walk away.
Two weeks later: "Amazon Ads don't work."
They work fine. You're just lazy.
Here are the 3 mistakes I see in 90% of launch accounts:
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You set a default bid of $1.50. Now you're paying $1.50 for a "Close Match" (highly relevant) AND $1.50 for a "Loose Match" (waste of money).
Fix: Split your Auto Campaign into 4 separate targeting groups and bid differently for each.
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You aren't adding negative keywords. Amazon will show your premium garlic press for "cheap plastic garlic press" searches.
Fix: Check your search terms daily during launch. Kill the irrelevant ones.
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You leave the winners in the Auto campaign forever.
Fix: Harvest the winners. Move them to Manual. Lower the bid in Auto.
Auto campaigns are not "Set and Forget."
They are "Set and Inspect."
What's your biggest pain point with Amazon PPC right now? ๐