Most sellers are terrified of this report. I looked at their SKU Economics Repor
By Michael Erickson Facchin · February 21, 2026 · Curated by George's Blog
Most sellers are terrified of this report.
I looked at their SKU Economics Report this morning.
Yes, sales volume is up. But their Net Proceeds are down 15%.
The founder was shocked. "How is that possible?"
Simple.
They were pushing a product with high ad spend and rising storage costs. They were essentially paying customers to take the product off their hands.
Revenue is vanity. Profit is sanity. Cash is king.
If you aren't drilling down into the "Fee & Cost Data" like storage surcharges and fulfillment fees, you are flying blind.
Don't tell me your top-line revenue. Tell me what you actually get to keep.
Agree or Disagree?