“100% Silk Pillowcase” “Pampering Restorative Sleep” Which one makes you want to
By John Aspinall ✱ · February 21, 2026 · Curated by George's Blog
“100% Silk Pillowcase”
“Pampering Restorative Sleep”
Which one makes you want to buy?
Most Amazon sellers are listing features when they should be selling benefits.
Features = What it is Benefits = What it does for you
Customers don’t care about “Collagen Peptides.”
They care about glowing skin & joint support.
They don’t care about “Stainless Steel.”
They care about “Won’t Rust or Stain.”
When you’re adding text to your main image (via packaging or post-edits), ask yourself:
“What emotional outcome does this create?”
⤷ That’s your message.
I worked with a skincare brand that changed their main image text from “Retinol Serum” to “Youthful Radiant Skin.”
Same product.
→ CTR jumped 22%.
Stop telling customers what your product is made of.
Start telling them how it makes their life better.
Are you selling features or benefits in your images?