Software will continue to impact how we manage Amazon Advertising.
By George Barnett Reid 👀 · February 18, 2026 · Curated by George's Blog
Software will continue to impact how we manage Amazon Advertising.
Like F1 cars, they get better every year. But with all F1 cars, they still require an F1 driver in order to fully maximise the performance of that vehicle.
And Amazon software is a vehicle. If you put a novice at the wheel, you will not get maximum output.
If you put a senior Amazon expert at the wheel, you are more likely too.
So whether you're pumped about Unboxed updates or using MCP with Claude and Amazon ads, the point still rings true, you'll still see better results with a specialist running it for you.
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