Amazon is finally releasing the Search Query Performance report to Amazon Vendor
By Jasonlandro · February 18, 2026 · Curated by George's Blog
Amazon is finally releasing the Search Query Performance report to Amazon Vendors. Most 1P brands have no idea why it's so powerful and how to use it
Tomorrow I'm doing a webinar with Sreenath Reddy where I'll explain why you need to use SQP data and how to use it
As a preview, some of the use cases include:
-Measuring the incrementality of your branded ad spend at the ASIN level
-Comparing search volume versus impression share to uncover missed exposure
-Identifying the highest revenue-driving search terms for your brand
-Tracking how ad spend influences share of voice
So if you're a 1P brand, you need to tune into this webinar tomorrow, Wednesday February 18th at noon EST, which is hosted by Intentwise
I'm going to dive into how to use SQP data to measure the impact of your ad spend on your business and organic sales
It's the best tool to measure incrementality in search on Amazon
We'll also be diving into how to use Amazon Marketing Cloud to drive incremental sales
Make sure to register!