Be sure to allocate time for this episode of BRAVE COMMERCE Podcast featuring Mi
By Todd Hassenfelt · February 18, 2026 · Curated by George's Blog
Be sure to allocate time for this episode of BRAVE COMMERCE Podcast featuring Michael Reda who provides very insightful and practical ways to grow sales and share by focusing on the fundamentals leveraging the impact of digitally influenced sales (+ AI Assisted sales) and retail media strategies.
Show notes:
Driving growth in categories like refrigerated dressings and frozen bread. He shares how Marzetti approaches discovery in a digitally influenced world and how the brand reinforces storytelling with retail media and partnerships like Instacart to support basket building.
They also discuss Marzetti’s post-2020 eCommerce acceleration, including the foundational work behind scaling digital commerce, from improving content and search to strengthening ratings, reviews, and agency partnerships. Michael reflects on innovation, founder stories, and the career move he considers his bravest: stepping off the traditional brand path to build a digital role early on.
Key Takeaways
Not being a “host food” requires a different approach to discovery and relevance
Digitally influenced sales require proactive storytelling before the store
Retail media and brand partnerships can drive basket-building impact
E-commerce growth begins with strong content, search, and ratings fundamentals
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