I coined this term: “Dead Pixel Real Estate.” And you probably don't even know w
By John Aspinall ✱ · February 18, 2026 · Curated by George's Blog
I coined this term: “Dead Pixel Real Estate.”
And you probably don't even know what that means.
It’s the empty space on your product that’s doing absolutely nothing for your CTR.
Look at your main image right now.
I bet you have:
• Empty space on a jar lid
• Blank label areas on a bottle
• The top of a bag with nothing on it
That’s real estate you’re paying rent on (in PPC costs).
⤷ But not monetizing.
Here’s the play:
Add post-edit text overlays on those dead zones.
“90 Gummies.” “Made in USA.” “4 Month Supply.”
These aren’t just design flourishes - they’re conversion drivers.
When someone is scrolling at 2 mph through search results on their phone, you have 0.3 seconds to communicate value.
Text on packaging does that instantly.
Example:
I worked with a supplement brand that added “180 Capsules” curved on their bottle cap. CTR jumped 23% in two weeks.
Stop leaving money on the table.
⤷ Use every pixel.
What dead space are you ignoring on your product images?
(Tell me in the comments and maayybeeee I can help you.)