With the addition of the prompt report for Sponsored Products campaigns, Amazon
By Prem Gupta · February 17, 2026 · Curated by George's Blog
With the addition of the prompt report for Sponsored Products campaigns, Amazon has made it easier to identify which campaigns are already showing prompts and what impressions, clicks, and other metrics they are generating.
Earlier, we had to manually check campaigns to see whether prompts were added or not, and we assumed they were present in only a few campaigns. However, once we downloaded the reports, we found that more than 70% of SP campaigns are now showing prompts. I also think Amazon may introduce bid optimization logic for these prompts in the future.
That said, there are still many questions around how these prompts are being added and which campaigns they appear in. The logic behind this is not yet clear.
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