This image contains the secret to lowering your ACOS. It’s exactly how you shoul
By Michael Erickson Facchin · February 13, 2026 · Curated by George's Blog
This image contains the secret to lowering your ACOS.
It’s exactly how you should approach your Amazon PPC Bids.
And it's from 2017. Math is math, and the math still works. RPC * Target ACOS (Revenue per click * target ACOS)
Panic bidding happens when you don't know your numbers.
Confident bidding happens when you know exactly what a click is worth.
I am breaking down the Revenue Per Click formula here:
1. $19 AOV (Average Order Value)
2. 10% Conv Rate
3. Result: Every click earns you $1.90.
If your Target ACOS is 30%, your bid is $0.57.
Simple.
Tag a team member who needs to see this math today.