Client said we were $1,500 more expensive than our competitor. They were wrong a
By Adam Weiler · February 13, 2026 · Curated by George's Blog
Client said we were $1,500 more expensive than our competitor.
They were wrong about the real reason they left.
A brand in the supplement space chose another agency because they felt they were always bringing the new innovative ideas to us...
But we weren't bringing strategic thinking to them.
They wanted a marketing partner, not just an order-taker.
Here's the thing about Amazon agencies:
It's never actually about price.
It's about perceived value.
The agency that charges $1,500 less but can't think strategically about your brand's growth?
You'll pay that difference back in missed opportunities within 30 days.
The agency that brings you new ASIN strategies, listing optimization insights, and PPC innovations before you have to ask?
That's worth 10x the price difference.
After managing $550M+ in Amazon sales, I've learned this:
Brands don't leave because of cost.
They leave because they don't see the strategic value they're paying for.
Is your current Amazon agency bringing you ideas, or just executing yours?