Every time someone in your team says these they need to put a £1 in the swear po

By Ant Finch · February 12, 2026 · Curated by George's Blog

Every time someone in your team says these they need to put a £1 in the swear pot.

I've reviewed alot of Amazon Vendor businesses, but when I hear these 4 comments the margin alarm rings..

🔴 We’re profitable (with no reference to a plan or a specific number)

🔴 Ads are performing (Even though sales are going backwards)

🔴 We’ll recover this during the AVN

🔴 We need to spend £X to launch but we're not sure how much we'll sell.

If you hear these from your team..you can be fairly certain margin isn't where you hope or think it is.

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🚀 I help Amazon vendors increase their margins by 5-20% in 90 days

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