Are you discounting… or slowly destroying your margin? Coupons work year-round.
By Elizabeth Greene · February 12, 2026 · Curated by George's Blog
Are you discounting… or slowly destroying your margin?
Coupons work year-round.
Especially in price-sensitive categories.
You’ll see the lift.
Higher CVR.
Better session-to-order ratio.
More top-line revenue.
But here’s what most brands skip:
→ They never calculate the net impact.
→ We had an account with overstock.
→ They pushed aggressive coupons to clear it.
Sales jumped.
Then the P&L review happened.
After all fees and ad spend, they realized:
→ They traded margin for motion.
And motion without profit is just expensive activity.
Before you launch a coupon, ask:
• What’s my net margin at this price?
• What’s my new break-even ACoS?
• How much volume lift do I actually need to maintain contribution dollars?
If you don’t know those answers…
You’re not running a strategy.
You’re running hope.