The roadmap for 2026 is being written right now. And it’s happening faster than

By Simon Ellicott · February 11, 2026 · Curated by George's Blog

The roadmap for 2026 is being written right now.

And it’s happening faster than ever.

I’m looking forward to heading to Amazon unBoxed this Thursday. It’s one of the best opportunities in the calendar to connect with the people actually moving the needle in this industry.

Will I see you there?

If you're in the building and want to grab a coffee or catch up on whats happening in the Amazon Agency world, let’s do it.

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