Sponsored Product Videos sounds cool AF. But here is the problem with it.. This
By John Aspinall ✱ · February 10, 2026 · Curated by George's Blog
Sponsored Product Videos sounds cool AF.
But here is the problem with it..
This is only reflecting on the mobile app?
(School me if I am wrong here, folks)
But even with Amazon's own marketing pages showing the release of it, they are showcasing it as an example within the mobile app.
They are not showing it on desktop.
And that got me thinking...
⤷ Well, that kinda makes sense?
When you look at SPV, above the hero image 1-3 videos pop up to highlight the features, uses etc about the product.
And this works on mobile for sure.
Why?
⤷ Every SERP on mobile is a 1X SERP.
That is NOT the case on desktop.
→ Some categories are indeed a 1X SERP.
→ Other (most) categories are a 5X SERP.
So when you break it down like that, HOW could a SPV pop up inside the SERP for a 5X category and not disrupt the entire thing?
I am totally not the advertising guru - so feel free to chime in here and tell me what I am getting wrong here, kids.