2 years ago, AdLabs was just a Sponsored Product bid optimizer. Today, we're in
By Andrew Bailiff · February 10, 2026 · Curated by George's Blog
2 years ago, AdLabs was just a Sponsored Product bid optimizer.
Today, we're in Amazon's Rising Partner Program.
Still can't fully process that.
For those who don't know — Amazon Rising Partner is their program for emerging tech partners they believe will shape the future of advertising on their platform.
They picked us.
Not because we're the biggest.
Because sellers and agencies 𝙠𝙚𝙚𝙥 𝙘𝙝𝙤𝙤𝙨𝙞𝙣𝙜 𝙪𝙨 & we keep delivering.
Here's what this means for our users:
🔹 Deeper Amazon integrations
🔹 Early access to new ad features
🔹 Direct support from Amazon's partner team
🔹 More resources to build what you've been asking for
We went from $0 to here-o by doing one thing:
𝗟𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝘂𝘀𝗲 𝗼𝘂𝗿 𝘁𝗼𝗼𝗹.
And taking radically aggressive action every single day.
So 2 things 😉
Thank you to every brand and agency that trusted us early.
We're just getting started. 🚀
#amazonads #amazonppc #adlabs #amazonrising