Him & Her's just launched the first-ever gummy form of minoxidil. Because they f
By Liranhirschkorn · February 10, 2026 · Curated by George's Blog
Him & Her's just launched the first-ever gummy form of minoxidil.
Because they figured out something most hair loss brands missed...
Everyone else in hair growth is selling:
- pills
- tinctures
- serums
Him & Her's looked at the category and asked themselves:
What if the biggest barrier is that people just don’t want another pill or greasy topical?
A gummy solves that.
Was AI the reason they got there? AI absolutely could have been the accelerator:
- Analyzing consumer complaints at scale
- Identifying friction points across reviews, forums, and social
- Stress-testing alternative delivery formats faster than humans ever could
That’s how AI gives brands an edge, by revealing what everyone else is overlooking.
Now other brands will copy this. But no one will ever be the first.
The brand people associate with “minoxidil gummies.”
That’s the power of differentiation.
And once you’re first, you’re defining the category.
This is what I mean when I say: “Use AI to figure out your edge.”
Because when you do it right, the competition is going to be trying to
figure out how to catch up.