Most product research looks good on paper. Very few products survive reality. Th
By Maimoona · February 10, 2026 · Curated by George's Blog
Most product research looks good on paper.
Very few products survive reality.
The Product Research Scorecard was created to evaluate opportunities objectively before capital is committed.
It scores products across decision-critical dimensions:
Demand validation
• Sales velocity and consistency checks
• Search demand vs seasonality analysis
• Review velocity as a demand confirmation signal
Competitive pressure
• Price clustering and margin compression risk
• Review concentration among top listings
• Brand dominance and differentiation gaps
Profitability viability
• Full cost stack modeling including ads and returns
• Break-even volume thresholds
• Margin sensitivity to CPC and pricing changes
Operational complexity
• Sourcing difficulty and quality risk
• FBA handling, storage, and compliance considerations
• Expansion and line-extension potential
Good products pass excitement.
Great products pass scoring.
Comment “SCORECARD” and it will be shared.