Your beautiful product images are invisible. That hero image you perfected on a
By Oliver Bradley · February 9, 2026 · Curated by George's Blog
Your beautiful product images are invisible.
That hero image you perfected on a 27-inch monitor?
Unreadable noise on mobile.
78% to 90% of retail traffic happens on tiny screens.
Yet e-commerce teams still design for desktop.
Working with Cambridge University's Inclusive Design team revealed a perfect storm:
❌ Eyesight deteriorating globally
❌ Shopping moved to 16mm thumbnails
❌ AI floods retailers with GenAI slop
Eye-tracking showed us the truth: shoppers need
✅Attention,
✅Branding,
✅Communication (ABC)
in milliseconds.
Not minutes.
No forced reading of product titles required.
That's why we built RHINO.
Want to read why your ABC's matter?
link in comments.