"How can we scale Branded Search?!" On this account... with serving more content
By Philkiel · February 10, 2026 · Curated by George's Blog
"How can we scale Branded Search?!"
On this account... with serving more content to Facebook Reels placements 👇
First step, launch more 9x16 content, on this account we now Founder ads crush but we need more them.
Then monitor spend on FB Reels as a % of total.
Final step if we can't do it through creative, launch a FB Reels only ad set as a test.
But wait, there's more! We can also see the Frequency and CPMr are lower on FB and IG Reels, increasing spend in these placements would help drive up Net New Reach, benefitting the funnel.