Let's talk about something Amazon sellers ignore. The relationship between CTR &
By Kamaljit Singh · February 10, 2026 · Curated by George's Blog
Let's talk about something Amazon sellers ignore.
The relationship between CTR & CVR.
Here's a scenario I see constantly:
□ Seller A: 0.8% CTR → 15% CVR
□ Seller B: 1.2% CTR → 10% CVR
Who wins?
Most people say Seller B because "more traffic."
Wrong.
☑ Seller A is converting qualified buyers.
☒ Seller B is paying for window shoppers.
The real metric that matters?
⤷ Cost per Acquisition.
If you're spending $2 per click:
☑ Seller A: $26.67 per sale
☒ Seller B: $40 per sale
Seller B is paying 50% more for the same sale.
This is why we obsess over CTR + CVR alignment.
Getting clicks is easy.
⤷ Getting profitable clicks requires strategy.
Your creative should attract AND filter.
That's how you scale without bleeding margin.