While you’re still optimizing for Google, Adobe reported that their AI-driven tr
By Brandon Fishman · February 10, 2026 · Curated by George's Blog
While you’re still optimizing for Google, Adobe reported that their AI-driven traffic is up 805%.
Shoppers don't start by searching on Google anymore, they start by asking ChatGPT.
- Amazon and Walmart are DOMINATING the click-throughs from ChatGPT.
- AI traffic to U.S. retail sites rose 760% for the holiday season.
If Adobe saw 800%+ growth from AI search...
You better be preparing your brand for an AI-first search world.
Just like we saw with TikTok Shop and mobile-first listings, the brands who wait to react are already losing.
Your next customer is going to be asking ChatGPT, “What’s the best protein powder for women?”
GPT doesn’t serve 10 blue links. It serves one answer.
Your product needs to be that answer.