Amazon just made one of the biggest changes to how we bid on PPC Ads, and no ...
By Brandon Young · February 4, 2026 · Curated by George's Blog
Amazon just made one of the biggest changes to how we bid on PPC Ads, and no one's talking about it! PROBLEM: Amazon shows our ads, even when we target an exact term, like Toiletry Bag, for all terms that are related by plural or conjuction. For example, your ad would still show up for "TOILETRY BAGS" and "TOILETRIES BAG" and "TOILETRIES BAGS" and "A TOILETRY BAG" and "THE TOILETRY BAG". Making optimization difficult.
The biggest pain was always the plural / singular issue, because there was no way to negative the noun without losing both the singular and plural.
UNTIL NOW!
Amazon has just given us the ability to reduce the bid for each individual term your ad is showing up!
NOW you can bid low for the plural and more for the singular, if that term is outperforming it!!
OPTIMIZATION IS GOING TO A NEW LEVEL! GO SAVE SOME MONEY AND GET MORE AGGRESSIVE WITH THOSE BETTER TERMS!!
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