January is not a slow month. It is a cleanup month. Q4 produced the most expensi
By Gabriel Caceros · February 10, 2026 · Curated by George's Blog
January is not a slow month.
It is a cleanup month.
Q4 produced the most expensive data you will ever buy.
Ignoring it?
⤷ That wastes the spend.
What to look for now:
⦿ ASINs that rode holiday traffic
⦿ Search terms that never converted
⦿ Keywords that only worked in gifting season
What to rebuild:
⦿ Leaner Auto campaigns
⦿ Exact match from Q4 winners
⦿ Cleaner negative keyword lists
February is when you set your 2026 baseline.
Not when you coast.
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