I see the same mistake on repeat: Brands spend 3 months perfecting their A+ C...
By John Aspinall ✱ · January 28, 2026 · Curated by George's Blog
I see the same mistake on repeat:
Brands spend 3 months perfecting their A+ Content.
⧉ Adding comparison charts.
⧉ Rewriting every module.
⧉ Testing bullet order.
Meanwhile, their CTR is 0.4%.
Which means 996 out of 1,000 people never saw any of it.
Amazon's algorithm doesn't just look at conversion rate.
→ It looks at CTR.
And if your CTR is higher than your competitor's, you pay less per click.
→ Same bid.
→ Same keyword.
↓ Lower cost.
This is how brands double their traffic without increasing their budget.
They fix the thing that happens first.
The click.
☰ Your A+ Content is meaningless if nobody clicks.
☰ Your bullets are invisible if your main image doesn't win.
☰ Your conversion rate is irrelevant if your CTR is bleeding impressions.
Optimize in order:
❶ CTR first.
❷ Conversion second.
Otherwise, you're perfecting a listing nobody sees.