Static images in Sponsored Brands get 2-3% CTR. Video gets 8-12%. Same budget. S
By Gabriel Caceros · February 10, 2026 · Curated by George's Blog
Static images in Sponsored Brands get 2-3% CTR.
Video gets 8-12%.
Same budget.
Same placement.
4x more clicks.
Video isn't a nice-to-have anymore.
⤷ It's table stakes for brands that want efficient reach.
But where does it fail?
🚫 Taking your TV commercial & cutting it to 15 seconds.
🚫Forgetting that nobody has sound on.
🚫Using generic stock footage.
What actually works on Amazon:
⏱️ First 2 seconds:
⤷ Show the product in use
⏱️ Next 5 seconds:
⤷ Show the transformation/benefit
⏱️ Last 8 seconds:
⤷ Show why yours vs. competitors
We're testing video creative for 12 clients this quarter.
The brands that nail it are seeing:
❐ 40% lower CPA
❐ 60% higher new-to-brand
❐ Better listing conversion (people watch the video, then buy)
The creative matters as much as the targeting.
Maybe more.
#amazonads #amazonppc #amazonctr #sellersofamazon #amazonretailmedia #amazonseller