The 2025 Amazon PPC tech stack senior managers actually use.
By George Barnett Reid 👀 · November 22, 2025 · Curated by George's Blog
The 2025 Amazon PPC tech stack senior managers actually use.
We've always been firm believers in the importance of a comprehensive understanding of Excel. It's the foundational skills that IMO demonstrate an ads manager actually knows what they're doing.
This, to be fair, might change in 2026. Given the rise in natural language input to create queries.
But I still feel we're gonna go back to pulling down the data and playing with it.
#itsalwaysdayone