Hiring Amazon PPC talent is getting harder.
By George Barnett Reid 👀 · October 22, 2025 · Curated by George's Blog
Hiring Amazon PPC talent is getting harder.
AI tools are everywhere, job titles blur together, and everyone sounds senior.
But the truth?
Most hiring managers don’t actually know what to ask.
At Pare, we’ve interviewed thousands of PPC specialists.
Only 0.4% pass our full process.
So we decided to share the exact questions we use to separate real experts from résumé talkers.
Here are a few:
CTR strong, ACOS 60% - what’s your plan?
Branded terms low ROAS but dominating impressions - what’s happening?
Cut spend 20% across 50 campaigns - how?
Simple questions, brutal clarity.
The answers tell you everything about how they think.
If you’re hiring an Amazon Ads Manager this year, this will help you spot who’s real - and who’s not.
#itsalwaysdayone
Pare exists to help you hire senior Amazon PPC managers, remotely, in-house.