Most sellers think keyword strategy = adding more keywords on Amazon Ads.
By George Barnett Reid 👀 · September 30, 2025 · Curated by George's Blog
Most sellers think keyword strategy = adding more keywords on Amazon Ads.
But in reality, it’s about making smarter choices with the data you already have.
Here’s how to optimise your Amazon Ads keyword strategy 👇
🔍 Know the query – Use search term reports to uncover hidden winners.
🎯 Boost the best – Move high-performing terms into exact match to protect efficiency.
🚫 Block the waste – Add negatives. (On average, this delivers a 7% sales lift).
💸 Bid with intent – Align bids to CPC, product price, and your target ROAS.
And remember: optimisation isn’t one-and-done.
✅ Review → Adjust → Test → Repeat
Small tweaks, big gains.
👉 Which of these steps do you focus on most in your campaigns? Let me know in the comments!
#AmazonAds #Ad #itsalwaysdayone